Start with your own sources
Import owned contacts or CRM records with acquisition source and the basis for contact. No purchased-list marketplace or automatic scraping of personal profiles.
A better reason to reach out.
Bring business context, a relevant message and the judgment to stop. Build outreach around the conversation, not a race to send more.
Build my email planPersonalize what you can verify
Use relevant company facts and approved claims. Do not invent a prior conversation, private knowledge or a reason the recipient needs your product.
Keep the sequence bounded
Set timing, touch limits and the intended audience. Outreach requires a separately eligible provider; another transport is not a fallback around a block.
Listen before the next touch
A new raw reply pauses pending outreach before classification. Opt-out requests suppress future marketing; an out-of-office message is not a positive reply.
Give the conversation an owner
Work with threads in the connected inbox, assign a teammate and review reply drafts. A human decides how to handle sensitive or consequential answers.
Keep lifecycle permission separate
A cold contact does not become a subscriber. Moving to lifecycle marketing needs its own documented basis, while brand-level do-not-contact applies across both.
YOUR NEXT STEP
Get startedStart with a real goal.
Create your workspace. Connect your context. Review before you send.